Trip Seer
UI/UX Design | eCommerce | Turn14 API Integration
RSI is a young company specialized in the sale of over 400,000 aftermarket automotive components. Their business model has both a regular retail component as well a membership tiers for high volume purchasers. Their initial website was poorly designed, with aesthetic, UX, and painfully slow performance issues because of poor database design. Instead of working to fix the existing site, we recommended a ground-up redesign. Greatly improved aesthetics, UX, and performance through a complete back-end re-design will keep users engaged, purchasing products, and coming back. Because of the site complexity, we implemented a new approach to development that had the client as part of the team, with weekly meetings to review progress, make changes as needed, and test the system. This approach has worked so well it is being used with all clients, allowing near real-time design changes during the build rather than after delivery.
Platform
- Website
- Mobile Responsive
Delieverables
- User Journey
- Frontend Development
- UI/UX Design
- Backend Development
Before
After
Color Palette
01C089
FB6B6A
151F2F
2A3342
Typeface
Ubuntu
Regular
Medium
Bold
Montserrat
Regular
Medium
Bold
Grid
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Client's experience
Communication with team DevDimensions throughout our website build has been thorough and timely. Our project is rather complex in nature, so we have all had to remain flexible and in communication throughout the learning process. They have brought effective follow up to our weekly status check in meetings. They are delivering the site we’re looking for, although the completion time and budget had to be pushed out by a few weeks and a few thousand dollars. We were prepared for these items, however, given the complexity of the backend operation of our site.
Zach Kurus
Co-Founder RSI Motorsports
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